Principle 01
Substance over mood boards.
Every color, font, and layout choice ties back to a business reason: how you sell, who you're talking to, where the material gets used. Not a trend board.
Santa Cruz County, California
Brand & creative that looks as sharp as you perform.
For businesses outgrowing their original do-it-yourself brand: a logo, a website, a deck, each one decided on its own, with nobody checking it against where the business is actually headed.
How we think about brand
Brand is strategy.
It's not about what looks good to us. It's about what your customers, clients, or patients feel when they see it, backed by data and understanding of who they are. Every choice ties back to your mission and vision, the same way every decision in growth strategy does.
Principle 02
One system, every channel.
Your logo, your deck, your signage, your website. All pulling from the same system, so nothing looks like it came from three different vendors over three different years.
Principle 03
Two routes, one clear pick.
You get two distinct creative directions with a written rationale for each, not fifteen concepts and endless revisions.
Principle 04
Built on what you already have.
We're not starting from scratch. We honor what you've built and keep what still provides value.
Principle 05
Feeds straight into web & sales.
The same team building your brand builds your website and your sales materials. Nothing gets lost translating a logo file into a working site.
Engagement options
Build the system, then run it.
Brand and creative here isn't just a one-time build. We set the strategy, so we can also run the execution, month to month.
Brand Refresh
Businesses with a workable brand that needs sharpening.
Engagement
Fixed-scope project
Shorter end of the 4–8 week range
Included in the project
- Wordmark, lockup, and brand mark cleanup
- Brand guidelines: type, color, voice, do/don't
- One core template set (deck or one-pager)
First milestone: two creative directions in 2 weeks.
Talk about a Brand Refresh Full Identity System
Businesses ready for a complete identity.
Engagement
Fixed-scope project
Full 4–8 week range
Everything in Brand Refresh, plus
- Full brand guidelines and asset library
- Sales decks, one-pagers, and proposal templates
- Print collateral, signage, and vehicle wraps
- Photography direction and on-location shoot
First milestone: two creative directions in 2 weeks.
Talk about a Full Identity System Full Identity + Website
Businesses doing brand and web at the same time, so both launch in sync.
Engagement
Fixed-scope project
Identity work feeds directly into the web build
Everything in Full Identity System, plus
- Coordinated handoff into web development
- Quarterly campaign creative to launch the new brand
First milestone: two creative directions in 2 weeks.
Talk about Full Identity + Website Ongoing retainer
Marketing Execution
Businesses that need ongoing marketing support.
Monthly retainer. We can execute marketing across every channel, on-strategy and on-brand, using the same system we helped build.
Included in the retainer
- Content calendar and creation across channels
- Program development
- Campaign creative and launch support
- Ongoing collateral updates as the business changes
How we start.
A simple start.
From first conversation to a brand direction you can actually use, in 2 weeks.
Step 01
Schedule a consultation
We learn about your business, your audience, and your strategic priorities: what's working, what isn't, and why.
30 minNo pitch
Step 02
Discovery & audit
We look at what you have now, where money or trust is actually leaking, and how you stack up against competitors, not just what looks dated.
NextDeep look
Step 03
Two directions
Two distinct creative routes, each with a written rationale. Not a pile of options with no way to choose.
Week 2One clear pick
Step 04
Refine & finalize
One direction, refined into a complete system: guidelines, templates, everything that needs to match.
ThenOne system
Step 05
Deliver & apply
You get the full system, applied everywhere it needs to show up, plus training if your team will be using it day to day.
YoursApplied
Let's talk.
Let's chat, let's create.
A 30-minute conversation, a real person, no pitch.
- Call
- (831) 508-7300
- Write
- hello@sproutlingconsulting.com
- Visit
- Santa Cruz County · by appointment
- Hours
- Mon–Fri · 9a–5p PT